Anchoring AI in Hospitality: Lessons from The Annual Hospitality Conference 2025

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The Annual Hospitality Conference in Manchester showcased a recurring theme across sessions: artificial intelligence is no longer a futuristic concept – it is shaping the strategies, investments and operational models of the industry today. What was striking wasn’t just how often AI was mentioned, but how its role is evolving, from hype-laden headlines to a […]


Decoding MCP: The Simple Bridge Between AI Agents and Hotel Systems

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In September 2025, Apaleo announced the launch of its MCP server, becoming the first property management platform to connect AI agents directly with hotel systems. The move is more than a product release – it signals a shift in how hotels can approach technology: open, flexible and built for the age of AI. To explore […]


Mews Acquires Flexkeeping, Delivering Next-Generation Housekeeping Innovation for Hoteliers

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[New York, 30 September 2025] Mews, the operating system for hospitality, today announced the acquisition of Flexkeeping, the hotel operations platform powering a new era of automated housekeeping and operational excellence. The move brings best-in-class housekeeping and team collaboration tools into the Mews ecosystem, giving hoteliers a fully unified platform to manage the guest journey from […]


Hotel Software Without Recent Reviews? That’s a Red Flag

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Booking a hotel without checking TripAdvisor feels reckless. Yet every week, hotel owners and operators sign multi-year software contracts with vendors that have little or no consistent recent public customer feedback. In 2025, that’s a red flag. The hotel tech marketplace is crowded: PMS, RMS, guest messaging, POS, housekeeping automation—the list goes on. With technology […]


What is ORM, and why does it matter to hotels (now more than ever)?

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From angry keyboard warriors complaining about poor service to ecstatic travellers raving about the holiday of their lives, guests have never been shy to share their opinions online. The difference in 2025 is how fast those opinions spread and how much influence they carry. Reviews, social media mentions, TikTok videos, and AI-generated summaries now shape […]