Ultra-luxury properties have been charging more. Guests have been paying it. The rate has held — and for a period, climbed. What that number does not reveal is how fragile the condition producing it actually is. A guest paying $1,500 or $3,500 — or considerably more — a night is not paying for the room. […]
There’s a version of the AI conversation that doesn’t serve hotel sales teams well. It’s the one where AI is framed as near-omniscient, predicting behaviour and anticipating decisions before intent is even expressed. That framing generates headlines. It also generates scepticism, and rightly so. Hotel venue sales are built on judgement and timing. Relationships are […]
In ABTA’s Holiday Habits 2025-26 report it shines a light on the increasing usage of Artificial Intelligence (AI) in the travel sector. ABTA explains that the proportion of people using AI to inspire their trips has doubled in the past 12 months, up to 8% from 4%, and that AI is beginning to play a […]
A guest checks out after a perfect stay. Great room, friendly staff, smooth service. They genuinely mean it when they say “we’ll be back.” Two days later, they couldn’t tell you the name of the person who checked them in. A week later, the details of the room are blurry. A month later, your hotel […]
For decades, RevPAR has been the metric that anchors hotel performance conversations. Simple to calculate, easy to benchmark, and widely understood across ownership, operations, and lending — it remains a useful indicator of how efficiently a hotel is generating room revenue. But useful is not the same as sufficient. And for the owners, investors, and […]
