The guest review score is a critical KPI for accommodation providers, influencing everything from OTA visibility to guest trust. So when Booking.com announced a major update to how these scores are calculated, the hospitality industry understandably had questions. On the latest episode of Back of House Banter, GuestRevu’s Amy Branford sat down with Rodica Buzescu, […]
From major chains to independent hotels, HiJiffy’s latest survey shows that AI is no longer a future trend, it’s a present-day reality. But as automation becomes more deeply embedded in hotel operations, a more nuanced question is emerging: where is the line? That very question is the starting point of HiJiffy’s latest white paper exploring […]
The days of generic, one-size-fits-all travel marketing are over. Today, catering to specific tourism niches is the perfect way to attract the right guests and gain those all-important direct bookings. In today’s evolving travel landscape, understanding the diverse needs and preferences of travellers is crucial for hotels to attract and retain loyal guests. 1. […]
Beyond celebrating the incredible marketing minds behind some of the UK’s best hotel marketing campaigns and hotel websites, this week’s Hotel Marketing Association Awards, held at The Savoy in London, brought together a stellar panel of industry leaders – Alex Polizzi, Suzie Thompson, Mike Baxter and Matthew Saunby. Expertly moderated by Ryan Haynes the panel […]
Award-winning booking platform, Profitroom and specialist restaurant reservation technology provider, ResDiary have announced a strategic partnership. The integration will enable hotel and pub groups using Profitroom to access ResDiary’s intuitive restaurant management system, all within a single platform. For hoteliers, this means advanced F&B booking technology that automates reservations and creates tailored packages to engage […]
