In the extremely competitive world of hospitality, your hotel’s website is more than just a digital brochure. It’s a crucial touchpoint, a first impression that can make or break a booking decision. Here’s where the power of Gestalt psychology comes into play. The Gestalt principles emerged in the early 20th century as a rebellion against […]
The global luxury travel market is huge, not in the number of guests with substantial buying power but the astonishing level of buying power that these luxury travellers have. The good news for hoteliers targeting those top 5% of guests is that they seem to spending more every year. The global Luxury tourism market had […]
Helsinki, 20 March 2024 – Bob W, the tech-powered hospitality operator, has today announced the launch of its sixth London opening of a new aparthotel near St Paul’s Cathedral. The new Bob W location is now taking bookings with guests able to stay from early Spring. Spanning across a mid-20th century building on Watling Street […]
The hospitality industry is a crowded marketplace. Travellers are bombarded with choices, from budget chains to luxury retreats. So, how do you stand out from the pack? While amenities like plush beds and rainfall showers are important, a hotel’s vibe – the overall atmosphere and experience it creates – is becoming an increasingly crucial factor […]
Shaking up the mid-scale hotel market, Hilton has announced the acquisition of Graduate Hotels for a cool $210 million. This strategic buy comes as established hospitality giants like Hilton seek to expand their portfolio and cater to the evolving preferences of millennial and Gen Z travellers. Graduate Hotels, known for its youthful vibe and focus […]
