By the time your hotel events team sits down to write a proposal, the booking may already be gone. Another venue replied first, and the planner moved on. Event planners routinely contact multiple venues at once. Research from G2 puts the number at up to ten. The first venue that comes back with something useful […]
Credit: Unsplash/Samuel Yongbo Kwon Når bunadsesongen nærmer seg, ser både systuer og forhandlere et tydelig skifte i hva folk spør etter. Stadig flere vil ha en drakt som både er tradisjonsrik og personlig – og i 2026 peker én favoritt seg ut: beltestakk. Beltestakken regnes som en særpreget folkedrakt/bunad med nærmest ubrutt tradisjon, og den […]
Most hotel marketing teams treat reviews like a video game score. Higher is better, perfect is best, and the goal is to climb. It’s an instinct that makes sense and is also, in 2026, working against direct booking conversion. Travelers researching hotels have become sophisticated. They’ve been burned by fake reviews on Amazon, manipulated ratings […]
Hoteliers today are facing a range of significant challenges, from rising operational costs and digital transformation to the growing demand for hyper-personalization and rapidly evolving guest expectations. In this context, it’s more important than ever to rethink their distribution strategies in order to remain competitive. Here are four key trends every hotelier should keep in […]
