How Luxury Bathrooms Can Help to Rationalize Higher Rates in Your Hotel
Guests don’t experience your pricing in isolation. They experience a room, weigh it against what they paid, and form a verdict, usually within the first few minutes of arrival. The bathroom tends to land earlier in that verdict than most hoteliers expect. It’s worth thinking about why. Bedrooms have become increasingly predictable across mid-to-upper-tier properties. […]