Mrázková & Daniel Mrázek: From Junior Glory to Senior Dreams

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by Matteo Morelli | On-Ice Photo by Robin Ritoss Czech Republic’s Kateřina Mrázková and Daniel Mrázek are last year’s Junior World Champions, with impressive results collected throughout their junior years. With their first year as senior skaters almost completed, we met with them to talk about their transition from junior to senior and how they […]


Hilton Snaps Up Graduate Hotels in $210 Million Deal: Consolidation Heats Up in Mid-Scale Market

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Shaking up the mid-scale hotel market, Hilton has announced the acquisition of Graduate Hotels for a cool $210 million. This strategic buy comes as established hospitality giants like Hilton seek to expand their portfolio and cater to the evolving preferences of millennial and Gen Z travellers. Graduate Hotels, known for its youthful vibe and focus […]


Rebranding a Luxury Hotel: 5 Key Considerations for a Successful Transformation

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In the ever-evolving landscape of luxury hospitality, even established hotels must consider strategic rebranding to stay relevant and attract discerning guests. This process transcends a simple logo refresh; it’s a holistic transformation of the hotel’s identity, image, and guest experience. Today we discuss 5 key considerations for a successful rebranding of a luxury hotel: 1. […]


Optimising Your Hotel Website In 2024 – Where To Invest

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A well-optimised website is crucial for any hotel’s success. But with ever-evolving marketing strategies and a constant battle for online visibility, allocating your budget effectively is critical. With 95% of hoteliers planning to invest in their hotel website during 2024 according to recent research from Duetto, we look at the top 5 areas where hoteliers […]


A Hotelier’s Guide To Partnering with Micro-Influencers

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Micro-influencers have become a game-changer for hotel marketing on Instagram. Here’s a closer look at how to effectively leverage this strategy for your hotel: Identify the Right Partners Relevance: Seek influencers whose niche aligns with your hotel’s brand and target audience. Look for individuals who actively post about travel, hospitality, or your specific location. Engagement […]