The New Reality for Hotels: Automate or Fall Behind

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Across the UK, hoteliers are facing sustained increases in labour, energy and distribution costs, placing renewed pressure on already tight margins. In a softer trading environment, this pressure is even more pronounced. As a result, technology decisions are being scrutinised more closely than ever. Investments that were previously made without a clear link to measurable […]


The Modern Hotel Guest Experience

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The modern hotel industry is undergoing a significant transformation driven by technological advancements. Hoteliers are now focusing on integrating advanced technology solutions to enhance guest experiences. This shift is reshaping how guests interact with hotel services, resulting in a more personalized and efficient stay. In the current hospitality landscape, guest expectations are continually evolving, pushing […]


Hospitality sector sees spike in phishing activity: how hotel owners can protect their businesses

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Hospitality businesses are being urged to strengthen their cybersecurity practices following a significant increase in phishing attacks within the industry.  Cybercriminals are actively targeting hotel property management systems and booking channels in an effort to harvest credentials, gain unauthorised access and ultimately exploit guest and business data.  In response to this, hostech giants, Guestline, part […]


Why Independent Luxury Hotels Are Competing on the Wrong Things

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In 2005, W. Chan Kim and Renée Mauborgne introduced a diagnostic question that reframed how strategists think about competitive failure: what if the problem is not that a company competes poorly, but that it competes on the wrong factors entirely? Their Strategy Canvas is a tool that maps what an industry invests in against what […]


Seekda Appoints Gilmar Barretella as Managing Director

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Seekda, Austria’s leading hotel distribution and technology platform, has appointed Gilmar Barretella as Managing Director, effective immediately.  This appointment reinforces Seekda’s focus on execution, product innovation, and continued growth across the Alpine region and international markets.  Gilmar brings over 20 years of SaaS and technology leadership experience, with a strong track record in scaling software […]