roommaster Launches Concierge: AI-Powered Virtual Concierge Powered by Sadie AI for 24/7 Guest Engagement

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UNITED STATES — JUL, 2025 — roommaster has announced the official launch of roommaster Concierge, powered by Sadie AI, an AI-powered virtual concierge system that transforms how independent hotels manage guest communications and capture revenue opportunities around the clock. This solution addresses one of the most persistent operational challenges that independent properties face: how to […]


Booking.Yeehaw! Riding the Booking.com Ranking Reshuffle Rodeo

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The guest review score is a critical KPI for accommodation providers, influencing everything from OTA visibility to guest trust. So when Booking.com announced a major update to how these scores are calculated, the hospitality industry understandably had questions. On the latest episode of Back of House Banter, GuestRevu’s Amy Branford sat down with Rodica Buzescu, […]


Where do hoteliers really want AI to take over? HiJiffy’s white paper reveals the answers

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From major chains to independent hotels, HiJiffy’s latest survey shows that AI is no longer a future trend, it’s a present-day reality. But as automation becomes more deeply embedded in hotel operations, a more nuanced question is emerging: where is the line? That very question is the starting point of HiJiffy’s latest white paper exploring […]


10 Types of Tourists You Could Attract to Your Hotel

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The days of generic, one-size-fits-all travel marketing are over. Today, catering to specific tourism niches is the perfect way to attract the right guests and gain those all-important direct bookings. In today’s evolving travel landscape, understanding the diverse needs and preferences of travellers is crucial for hotels to attract and retain loyal guests.   1. […]


People Powered Hospitality: Key Takeaways from the HMA Awards 2025

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Beyond celebrating the incredible marketing minds behind some of the UK’s best hotel marketing campaigns and hotel websites, this week’s Hotel Marketing Association Awards, held at The Savoy in London, brought together a stellar panel of industry leaders – Alex Polizzi, Suzie Thompson, Mike Baxter and Matthew Saunby. Expertly moderated by Ryan Haynes the panel […]