Data sharing remains a key barrier to scaling AI in hospitality, despite 78% of hotel chains already using it – warns Ireckonu

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Amsterdam, October 2025.  A new study AI & Automation in Hospitality: Navigating Today’s Challenges, Shaping Tomorrow’s Gains, led by by h2c GmbH and sponsored by Ireckonu along with other industry leaders, reveals that while 78% hotel chains have already adopted AI (but efforts largely remain limited to pilots or public tools), data sharing and integration […]


MENA hospitality market value set to top US$487 billion by 2032 amid unprecedented tourism expansion

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Dubai, 22 October 2025.  The value of MENA’s hospitality market is set to grow from US$310 billion in 2025 to more than US$487 billion by 2032, according to data released ahead of the Future Hospitality Summit – FHS World, Madinat Jumeirah Dubai, 27-29 October. The travel and tourism sector is projected to contribute US$367 billion […]


From SEO to AIO: How Hospitality Businesses Can Increase Their Chances of Being Suggested by AI

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We are moving from Search Engine Optimization (SEO) to what I call AI Optimization (AIO). Algorithms are no longer ranking keywords; they are interpreting emotion, authenticity, and fit. Last weekend, we planned a short trip to London, just a simple escape from Thursday evening to Sunday afternoon. Instead of spending hours scrolling through Google, I […]


Aspire Software, a division of Valsoft Appoints Rachel Douglas as CEO of roommaster, Leading PMS Modernization, AI Innovation, and Customer Value

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Clearwater, FL – 10th October 2025 – roommaster, a trusted provider of hospitality management software for independent hotels for more than 30 years, announced the appointment of Rachel Douglas as Chief Executive Officer. Douglas has partnered with roommaster in a strategic advisory role for the past three years, guiding operations, product strategy, and customer success. […]


Why Meaningful Experiences are the Future of Hospitality: Creating Safari Travel Experiences that Inspire Sustainability

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Travelers today want much more than relaxation or simple entertainment. They’re looking for something deeper, something that stays with them long after their bags are unpacked. People now seek authentic encounters, genuine connections, and experiences that create lasting memories. This shift is especially important for businesses in hospitality and tourism, where meaningful travel experiences are […]