Hospitality experts reveal how hotels must adapt to shorter European business trips

0 Comments

Global interest in business travel is soaring, with Google searches for “business travel hotels” up by 1,025% over the past year and over 1.4 million searches for “business travel” in the past month alone. As the market rebounds, hotels are rethinking how to cater to modern travellers, balancing short business trips, extended leisure stays, and […]


Data sharing remains a key barrier to scaling AI in hospitality, despite 78% of hotel chains already using it – warns Ireckonu

0 Comments

Amsterdam, October 2025.  A new study AI & Automation in Hospitality: Navigating Today’s Challenges, Shaping Tomorrow’s Gains, led by by h2c GmbH and sponsored by Ireckonu along with other industry leaders, reveals that while 78% hotel chains have already adopted AI (but efforts largely remain limited to pilots or public tools), data sharing and integration […]


MENA hospitality market value set to top US$487 billion by 2032 amid unprecedented tourism expansion

0 Comments

Dubai, 22 October 2025.  The value of MENA’s hospitality market is set to grow from US$310 billion in 2025 to more than US$487 billion by 2032, according to data released ahead of the Future Hospitality Summit – FHS World, Madinat Jumeirah Dubai, 27-29 October. The travel and tourism sector is projected to contribute US$367 billion […]


From SEO to AIO: How Hospitality Businesses Can Increase Their Chances of Being Suggested by AI

0 Comments

We are moving from Search Engine Optimization (SEO) to what I call AI Optimization (AIO). Algorithms are no longer ranking keywords; they are interpreting emotion, authenticity, and fit. Last weekend, we planned a short trip to London, just a simple escape from Thursday evening to Sunday afternoon. Instead of spending hours scrolling through Google, I […]


Aspire Software, a division of Valsoft Appoints Rachel Douglas as CEO of roommaster, Leading PMS Modernization, AI Innovation, and Customer Value

0 Comments

Clearwater, FL – 10th October 2025 – roommaster, a trusted provider of hospitality management software for independent hotels for more than 30 years, announced the appointment of Rachel Douglas as Chief Executive Officer. Douglas has partnered with roommaster in a strategic advisory role for the past three years, guiding operations, product strategy, and customer success. […]