Imagine you’re a hotel marketer ready to launch your next big campaign. You have a budget to allocate across various channels, but without tracking technologies, you’re essentially watering your marketing garden blindly, hoping for growth. Tracking technologies transform this guesswork into a strategic masterpiece, allowing you to understand customer behaviour, evaluate campaign effectiveness, and maximise […]
Brits are now making more hotel bookings on mobile devices than desktops for the first time, new research from SHR reveals1. The hotel technology specialist found that mobile bookings have overtaken desktop for UK staycations, with more than half of bookings (51.3%) made on a smartphone device over the last year – a 6.1% increase […]
Your guest experience is a sum of many parts, including everything from your location to your staff’s attitude, but perhaps the one that’s most easily quantifiable is your amenities. Whether you just provide a bar of soap and a single pillowslip, or you pack the minibar with your guests’ favourite champagne to be enjoyed in […]
The landscape of guest discovery could be about to undergo a fairly seismic shift with the launch of ChatGPT’s search engine, SearchGPT, yesterday. Like Google and Microsoft counterparts, this new and innovative tool isn’t just about keywords; it’s about conversational search, and it could be game-changing for how guests find you in the future. Imagine […]
In today’s digital age, where technology and the Internet are seamlessly integrated into our lives, it’s crucial for the hospitality industry to embrace advancements that can benefit us. One such technology that holds immense potential is Generative AI. So, let’s dive into this exciting subject and explore how it can transform the world of hospitality. […]
