CRMs power up businesses, and for hotels, this keeps guests returning time and time again. But without a people-first approach, the CRM can fail. I’ve seen it first-hand: that Eureka moment when hotel staff see the benefits of the CRM, and everything changes. Here’s why your hotel’s Find, Book, and Grow strategy relies on your […]
AI is everywhere in marketing. It’s in the tools we use, the insights we gather, the content we shape. It arrived quietly at first – suggesting captions, spotting patterns, nudging us toward what might work next. Now it’s unmistakably part of the landscape. But, AI is not the answer. It’s simply a new ingredient. Useful, powerful, sometimes brilliant […]
Clearwater, FL – March 2026 – roommaster has appointed Mark Bloomquist as Chief Revenue Officer as the company continues its global expansion and platform modernization initiatives. Bloomquist brings more than 20 years of sales and leadership experience, including 15 years in hospitality technology. He has worked closely with hotel operators and technology teams to strengthen […]
Clearwater, FL – March, 2026 – roommaster has confirmed its participation at Booths 501 and 502 during the 2026 Ocean City Spring Trade Expo, taking place March 8 and 9, 2026 in Ocean City, Maryland. Hosted by the Ocean City Hotel Motel Restaurant Association, the annual event is one of the largest hospitality trade shows […]
For years, hotel revenue strategy has been shaped by one dominant metric: RevPAR. While it remains an important indicator of performance it can be increasingly limiting. Revenue is generated far beyond the booking, driven by how effectively hotels personalise the guest journey to unlock additional spend. That being said, 82% of hospitality executives say they […]
