Redefining the hotel guest experience: how AI can increase revenue

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In ABTA’s Holiday Habits 2025-26 report it shines a light on the increasing usage of Artificial Intelligence (AI) in the travel sector. ABTA explains that the proportion of people using AI to inspire their trips has doubled in the past 12 months, up to 8% from 4%, and that AI is beginning to play a […]


Why hotel guests forget their stay within 48 hours

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A guest checks out after a perfect stay. Great room, friendly staff, smooth service. They genuinely mean it when they say “we’ll be back.” Two days later, they couldn’t tell you the name of the person who checked them in. A week later, the details of the room are blurry. A month later, your hotel […]


Returns beyond RevPAR: the hotel metrics owners should be watching now

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For decades, RevPAR has been the metric that anchors hotel performance conversations. Simple to calculate, easy to benchmark, and widely understood across ownership, operations, and lending — it remains a useful indicator of how efficiently a hotel is generating room revenue. But useful is not the same as sufficient. And for the owners, investors, and […]


Independent accommodations accelerate AI use in a more demanding 2026 market

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LONDON, 23 March, 2026 – Ahead of Independent Accommodation Day on 24 March, industry data suggests independent accommodation providers are increasingly turning to practical AI tools to improve efficiency and stay competitive in a more demanding market. The shift comes as PwC’s latest hotels forecast says the UK hotel sector enters 2026 with “a sense […]


Hotel AI Adoption Surges with 82% Expanding Use in 2026

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SAN FRANCISCO, CA (March 19, 2026) — Canary Technologies, the global leader in hotel guest engagement technology, today released Navigating AI: Hospitality Shifts From Exploration to Execution, a global research study examining how hoteliers view AI’s impact and adoption across the industry. Based on insights from hospitality IT decision-makers, the report shows a clear shift: […]