7 Tips on How to Create a GREAT Guest Experience (from Award-Winning Hoteliers)

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To answer this question, we asked acclaimed hoteliers to share their secrets. The hospitality professionals we interviewed have all previously won or been shortlisted for respected industry awards, such as the GuestRevu GREAT Awards, which celebrate hotels that provide Guest-Rated Excellence in Accommodation and Travel. The winners are determined entirely by their own guest reviews […]


Boutique Falters Above 80 Keys for a Timeless Reason

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Boutique has become a bit of a bad word in hospitality. It has meaning; it has value; it’s been dangerously overused in the past few years. Then as the big chains rushed in with soft brands to slice and dice various ‘independently spirited’ traveler personas, we now have the appropriate portmanteau ‘fauxtique’ to describe this […]


The hotel that was sitting on a 43% revenue increase & didn’t know it

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Andi Newcomer was working around 60 hours a week and operations were running fine. Events were booked, clients were happy, the conference centre was in demand. The problem was that she had no way to see where the performance was coming from. Best Western Boulder Falls Inn is an 84-room hotel in Lebanon, Oregon, built […]


Agentic Governance is the Big Trend from HITEC 2026

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Everyone knew AI would dominate the conversation at HITEC 2026 in San Antonio. What surprised me was how quickly the discussion has moved beyond chatbots, virtual concierges and one-off productivity tools. The real story is now governance. As hotels begin deploying dozens of AI-powered workflows across revenue management, marketing, reservations, maintenance, finance and guest communications, […]


Open for (but not getting) short‑lead business? Here’s why.

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If your property has function space, you’re already better positioned than most standalone venues to capture short-lead event business. You have the rooms and catering infrastructure in place to turn bookings around quickly. Yet a good deal of this business goes to faster competitors rather than better ones.   Planning cycles are compressing  Short-term booking windows […]