Budgeting for Uncertainty: Why Investment in Revenue Management Technology Matters More Than Ever
A hotel budget may set the commercial direction for the year, but it cannot predict every change in demand, cost or traveller behaviour. This is particularly relevant in the current UK market. VisitBritain forecasts 45.5 million inbound visits in 2026, four per cent more than its 2025 estimate. International visitor spending is expected to reach […]
