Hotel Speak’s April article on The Future of AI-Powered Hotel Marketing explored how artificial intelligence could potentially reshape hospitality marketing strategies. This follow-up article moves from AI-enabled marketing as a futuristic concept with theoretical adoption to the implementation of concrete AI applications that enhance competitive edge among hotels that recognize AI is changing the rule […]
It was a Friday night. Table of four, booked for 7:30pm. They had the set menu, a bottle of red, desserts. When I went over to check on them halfway through the main course, one of them looked up and smiled. Everything was great, thank you. Lovely. Really lovely. Split image showing a happy restaurant […]
A property can track when a guest returns, how often, what they spent, and what score they left. The decision behind those numbers crystallized somewhere the operation was never present — in the interval between checkout and the next reservation. A returning guest does not arrive with a blank slate. The previous stay left something […]
Canada’s tourism sector remains a resilient driver of the hospitality industry. According to Statistics Canada, tourism GDP grew 0.5% in Q1 2025, with food and beverage being one of the main drivers, right behind accommodations. Yet, behind those numbers is a structural reality that rarely makes headlines: the vast majority of businesses powering that growth […]
For decades, growth in hospitality has largely been defined by expansion of new markets, new properties, and new sources of demand. However, an increasing number of operators are recognizing that not all growth requires geographic scale. In many cases, the more durable opportunity lies in going deeper within markets where demand is not occasional, but […]
