Seekda, Austria’s leading hotel distribution and technology platform, has appointed Gilmar Barretella as Managing Director, effective immediately. This appointment reinforces Seekda’s focus on execution, product innovation, and continued growth across the Alpine region and international markets. Gilmar brings over 20 years of SaaS and technology leadership experience, with a strong track record in scaling software […]
Ultra-luxury properties have been charging more. Guests have been paying it. The rate has held — and for a period, climbed. What that number does not reveal is how fragile the condition producing it actually is. A guest paying $1,500 or $3,500 — or considerably more — a night is not paying for the room. […]
There’s a version of the AI conversation that doesn’t serve hotel sales teams well. It’s the one where AI is framed as near-omniscient, predicting behaviour and anticipating decisions before intent is even expressed. That framing generates headlines. It also generates scepticism, and rightly so. Hotel venue sales are built on judgement and timing. Relationships are […]
In ABTA’s Holiday Habits 2025-26 report it shines a light on the increasing usage of Artificial Intelligence (AI) in the travel sector. ABTA explains that the proportion of people using AI to inspire their trips has doubled in the past 12 months, up to 8% from 4%, and that AI is beginning to play a […]
A guest checks out after a perfect stay. Great room, friendly staff, smooth service. They genuinely mean it when they say “we’ll be back.” Two days later, they couldn’t tell you the name of the person who checked them in. A week later, the details of the room are blurry. A month later, your hotel […]
