The metric most hotels aren’t tracking (but should be)

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Hotels have spent decades refining how they think about room inventory. Occupancy, ADR, RevPAR: the metrics are well understood, the benchmarks are established, and the systems that track them are built into how a property is managed.   Event and function spaces sitting alongside those rooms are a different story. For many hotels, performance at […]


Lighthouse Launches Ernest, the AI Teammate That Transforms General AI into Hospitality Performance

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DENVER — June 9, 2026 — Lighthouse, the Commercial Operating Platform for the travel and hospitality industry, today launched Ernest, an AI built to be the newest member of every commercial team. Ernest bridges the gap between today’s powerful frontier AI models and the specific data, systems and decisions at the core of each hotel’s strategy. […]


AI Agents Won’t Kill Hotel Websites – But They Will Expose Weak Hospitality Infrastructure

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Every few years, the travel industry declares the death of another digital channel. First, OTAs were supposed to destroy direct booking. Then apps were meant to replace websites. More recently, super apps were going to absorb the entire customer journey. Now the latest prediction is that agentic AI will make hotel websites and apps redundant […]


Emotional intelligence is the most important skill in hospitality, so why does nobody measure it?

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Twenty years in hospitality including The UK, Thailand, Hong Kong, Australia and New Zealand. Backpacker hostels to five-star hotels and in all of it, I have never once seen emotional intelligence formally taught, measured or rewarded. What I mean by emotional intelligence in this context is not complicated, it is the thing that makes a […]


How Luxury Bathrooms Can Help to Rationalize Higher Rates in Your Hotel

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Guests don’t experience your pricing in isolation. They experience a room, weigh it against what they paid, and form a verdict, usually within the first few minutes of arrival. The bathroom tends to land earlier in that verdict than most hoteliers expect. It’s worth thinking about why. Bedrooms have become increasingly predictable across mid-to-upper-tier properties. […]