Where do hoteliers really want AI to take over? HiJiffy’s white paper reveals the answers

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From major chains to independent hotels, HiJiffy’s latest survey shows that AI is no longer a future trend, it’s a present-day reality. But as automation becomes more deeply embedded in hotel operations, a more nuanced question is emerging: where is the line? That very question is the starting point of HiJiffy’s latest white paper exploring […]


10 Types of Tourists You Could Attract to Your Hotel

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The days of generic, one-size-fits-all travel marketing are over. Today, catering to specific tourism niches is the perfect way to attract the right guests and gain those all-important direct bookings. In today’s evolving travel landscape, understanding the diverse needs and preferences of travellers is crucial for hotels to attract and retain loyal guests.   1. […]


People Powered Hospitality: Key Takeaways from the HMA Awards 2025

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Beyond celebrating the incredible marketing minds behind some of the UK’s best hotel marketing campaigns and hotel websites, this week’s Hotel Marketing Association Awards, held at The Savoy in London, brought together a stellar panel of industry leaders – Alex Polizzi, Suzie Thompson, Mike Baxter and Matthew Saunby. Expertly moderated by Ryan Haynes the panel […]


Profitroom and ResDiary join forces to boost UK hotel and pub F&B revenue

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Award-winning booking platform, Profitroom and specialist restaurant reservation technology provider, ResDiary have announced a strategic partnership. The integration will enable hotel and pub groups using Profitroom to access ResDiary’s intuitive restaurant management system, all within a single platform. For hoteliers, this means advanced F&B booking technology that automates reservations and creates tailored packages to engage […]


Welcome to the New roommaster: Hospitality, Simplified. One Name, One Platform.

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UNITED STATES, June 17, 2025 – roommaster, a trusted name in hospitality software, today unveiled a unified brand identity and product vision, bringing its company, platform, and mission together under one familiar name. For over 30 years, the industry has known innQuest as the software company behind roommaster, the flagship property management system used by thousands of hotels, inns, […]