Profitroom launches AI Agent to slash admin and boost direct bookings

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Booking platform Profitroom has launched a cutting-edge virtual assistant designed to help hotel and pub operators drive more direct bookings. This means more than 3,500 operators globally with Profitroom can upsell personalised packages around the clock and consistently deliver high-quality guest experiences,  without adding to staff workloads. Named AI Agent, the tool offers real-time, multilingual […]


How User-Generated Content Can Help Your Hotel (With Examples)

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People love to share their lives online, and just as much, they enjoy watching the lives of others. Think about how many times a day the average person checks social media, watches stories, or shares a post of their own. We pay attention to what people say in the digital space, from their jaw-dropping sunset […]


Independent hotels risk being left behind in the AI revolution

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AI, or discussions about AI, are seemingly everywhere right now – but when is AI going to prove useful to independent hoteliers? It’s fair to say that the hospitality industry has often been reactive in its approach to technology adoption. Playing catch-up rather than leading innovation and this appears to be the case with AI. […]


The Cost of Convenience: Why Pricing-Centric Revenue Management Is Failing Your Hotel

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Over the past decade, the pricing-centric revenue management model has gained prominence within the industry. It’s a concept that promotes maintaining availability across all channels, even as demand is surging, relying solely on dynamic pricing to manage booking behaviour. This approach, favoured for its operational flexibility, requires that rooms always remain open to book, and […]


How Hotels Can Use SEO to Book More Onsite Events

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Event venues are everywhere these days, but hotels have something special that standalone venues often can’t match. When event planners can book accommodation, dining, and meeting spaces all in one place, it’s a game-changer.  The challenge? Getting those planners to find your hotel when they’re searching online. That’s where SEO comes in. It’s not just […]