The Hotels Network Takes Hotel Benchmarking To The Next Level With BenchDirect Pro Editions


The industry’s first direct channel benchmarking platform got an upgrade, offering hoteliers exciting additional capabilities and competitive insights.

Following the successful launch of BenchDirect, The Hotels Network (THN), a full-stack direct growth platform for hotels, released the Pro Editions of its pioneering benchmarking platform. A natural extension of the original BenchDirect tool, these innovations provide unparalleled competitive insights, empowering hotel brands to step up their direct channel strategy to maximize revenue.

The uptake of BenchDirect since its unveiling in 2021 has been phenomenal, with more than 14,000 hotels around the globe coming together as a unique network to learn from each other and make better-informed decisions. When benchdirecting, users are able to analyze their hotels’ website performance across more than 30 direct channel metrics, comparing results to similar hotels nearby, other hotels within their brand and even THN’s global network of hotels. BenchDirect Pro lets hoteliers enter a new realm.

What do the Pro Editions offer to hotel brands?

Hoteliers can monitor their direct channel evolution throughout any period of time, accessing unlimited browsing and stay dates. Additional features, analytics and drill down filters include:

  • Custom compsets: Users can handpick a selection of hotels from anywhere in the world to aggregate into personalized compsets for each of their properties. What’s more, with Custom Destination compsets, hotel brands can compare their performance on a city, region or country level to identify opportunities for growth based on trends in different destinations.
  • Analysis by Cluster: For hoteliers managing many properties, or different brands, BenchDirect Pro simplifies the process and provides relevant at-a-glance insights by allowing properties to be grouped by brand or similar variables in clusters.
  • Advanced interactive graphics and filters: To ensure no insight is going unanalyzed, users can view a series of default charts or even mix and match direct channel metrics to build their own charts. With the Calendar view, hoteliers also have a highly visual way to look at the daily evolution of website metrics, making it easy to pinpoint the days where they can have the most impact on their website visitors.
  • API access: To wrap it all up, BenchDirect Pro connects easily via API for hoteliers to download, treat, and manage all of their newfound data as they choose.

An exciting step forward, BenchDirect Pro gives hoteliers a 360°understanding of their direct channel performance to be able to take relevant action, on both a strategic and tactical level, across their marketing and revenue management activities.

The Hotels Network founder, Juanjo Rodriguez, commented on the natural evolution of the BenchDirect product, “By listening to our hotel clients’ needs, we have amplified our product to deliver a tool that will improve efficiency and help solve their challenges related to a healthy distribution mix. Once again, we are leveraging our unique understanding of user behavior across our hotel network to offer our clients something completely new, ultimately putting the power back into their hands to boost their direct channel.”

Hotels can visit THN’s website today to begin their benchmarking journey towards direct channel growth by requesting the free version of BenchDirect or choosing to upgrade to the new Pro Editions.

About The Hotels Network

The Hotels Network is an innovative technology company working with over 14,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.

In addition to price comparison, reviews summary and a full suite of personalization options, THN’s Oraculo product harnesses machine learning techniques to predict user behavior and then automatically personalizes both the message and the offer for each user. The company’s latest innovation, BenchDirect, is the first benchmarking product for the direct channel, providing hotels with never-before-seen competitive data that completely changes the rules of the game.

THN’s mission is to improve the online booking experience, grow direct bookings and strengthen the relationship between hotel brands and their guests.

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