How to use Google trends for hotel marketing?

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As search continues to dominate how your guests find you, ensuring your hotel’s presence for relevant searches is more important than ever. But how should you find relevant searches for your hotel and location? You’ll find no dearth of paid and unpaid tools to help you find search trends that are relevant to your business […]


Carhart & Horovyi: Injuries lead to new careers in ice dance

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by Anne Calder Helena Carhart became an ice dancer by accident. She was a thirteen year old intermediate singles skater when she was injured. Ironically a similar situation happened to her older sister, Adrienne, who had incurred a hip injury and was now an ice dancer. “I really enjoyed the skating aspect of singles, less […]


The Hotels Network Takes Hotel Benchmarking To The Next Level With BenchDirect Pro Editions

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The industry’s first direct channel benchmarking platform got an upgrade, offering hoteliers exciting additional capabilities and competitive insights. Following the successful launch of BenchDirect, The Hotels Network (THN), a full-stack direct growth platform for hotels, released the Pro Editions of its pioneering benchmarking platform. A natural extension of the original BenchDirect tool, these innovations provide […]