Stop Blending In: Attract More Luxury Travellers by Telling Better Stories

You don’t buy a Rolls-Royce for its technical spec. You buy it because owning a Rolls-Royce fulfils a deep emotional desire; because it offers prestige and exclusivity and makes you feel incredible. Visit the Rolls-Royce website and you won’t easily find specs and prices. What you’ll find are stories. Emotionally driven narratives that stir desire […]