Personalized Wellness Stays as a Shining Star with OUTRIGGER Maldives Maasfushivaru

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As wellness travel evolves beyond a la carta spa treatments and activities, one of the hottest trends is the advent of integrated wellness stay. These personalized, multi-day itineraries weave movement, mindfulness, nutrition, recovery, sleep optimization and culturally immersive experiences into a cohesive guest journey. For the hotel, these journeys can mean growth in LOS, TRevPAR, […]


Most hoteliers use AI daily, but guest experience still needs a human touch

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[Amsterdam, May, 2026] – AI is no longer a side project in hospitality. New research from Mews shows that 98% of hoteliers have used AI across their operations in the last six months. On average, it is involved in 11 of the 19 most common hotel tasks and handles more than half the workload in […]


An Advanced Guide to Claude Skills for Hotel Revenue Management Teams

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Picture a cluster revenue manager on a Sunday evening. She’s covering five upper-upscale properties and she’s about to spend six hours producing the weekly pickup commentary that ownership will read in eleven minutes on Monday morning. If you’ve sat through a Monday revenue meeting in the last five years, you know exactly what comes next. […]


Why UK hoteliers are turning to loyalty to work smarter, not harder

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Profitability is becoming harder to protect across UK hospitality. Rising payroll costs, higher business rates and erratic energy prices are all contributing to a tighter operating environment. For the sector, April’s payroll changes alone are expected to add £1.4 billion in additional costs *, placing further strain on already tight margins. Before 2020, hotel operators […]


The New Playbook for Guest Engagement: Leveraging AI for Smarter Hotel Marketing

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Hotel Speak’s April article on The Future of AI-Powered Hotel Marketing explored how artificial intelligence could potentially reshape hospitality marketing strategies. This follow-up article moves from AI-enabled marketing as a futuristic concept with theoretical adoption to the implementation of concrete AI applications that enhance competitive edge among hotels that recognize AI is changing the rule […]