Why UK hoteliers are turning to loyalty to work smarter, not harder

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Profitability is becoming harder to protect across UK hospitality. Rising payroll costs, higher business rates and erratic energy prices are all contributing to a tighter operating environment. For the sector, April’s payroll changes alone are expected to add £1.4 billion in additional costs *, placing further strain on already tight margins. Before 2020, hotel operators […]


The New Playbook for Guest Engagement: Leveraging AI for Smarter Hotel Marketing

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Hotel Speak’s April article on The Future of AI-Powered Hotel Marketing explored how artificial intelligence could potentially reshape hospitality marketing strategies. This follow-up article moves from AI-enabled marketing as a futuristic concept with theoretical adoption to the implementation of concrete AI applications that enhance competitive edge among hotels that recognize AI is changing the rule […]


2026 Ice Theatre of New York Exhibition & Gala

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Why Guests Don’t Complain to Your Face But Will to Google

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It was a Friday night. Table of four, booked for 7:30pm. They had the set menu, a bottle of red, desserts. When I went over to check on them halfway through the main course, one of them looked up and smiled. Everything was great, thank you. Lovely. Really lovely. Split image showing a happy restaurant […]


The Loyalty Decision Happens in a Room the Property Cannot Enter

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A property can track when a guest returns, how often, what they spent, and what score they left. The decision behind those numbers crystallized somewhere the operation was never present — in the interval between checkout and the next reservation. A returning guest does not arrive with a blank slate. The previous stay left something […]