Training Produces Capability. Infrastructure Produces Continuity.

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The hospitality industry spends heavily on training. Service recovery workshops. Standards refreshers. Communication training. Certification programs. Role-play sessions that most staff forget within the following weeks. The intent behind all of it is real. The results are not what anyone expected. Not because training fails. Training does exactly what it was designed to do — […]


Data-Driven or Digitally Cold? The Future of AI-Powered Hotel Marketing

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Most hospitality professionals firmly believe that AI cannot replace the human connection that is inherent to the hotel experience. But it can digitally assist staff to enhance human productivity. Hoteliers are also very aware of the benefits that AI can deliver to operations and finance. The ROI correlation is direct. However, AI in hospitality marketing […]


Getting to Know Spain’s Lara Sundberg & Héctor Gonzalez Elvira

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Photos by Yoriko Suzuki Spain’s Lara Sundberg and Héctor González Elvira are a new junior ice dance team coming together from different backgrounds to build an on-ice partnership that resulted in a top 20 finish at their first World Junior Championships. Get to know the team as they reflect on their first season together and […]


Why you should never block a bad review (and what to do instead)

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No one likes to get a bad review online. The sinking feeling when you see a one or two out of five rating and the harsh criticisms of unhappy guests erodes at the heart of a good hotelier, and at the reputation of your business. Many hoteliers have come up with ways to attempt to […]


What AI Can’t Replace in Hotel Guest Experience, and How to Start Measuring It

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The hospitality industry is spending more on technology than at any point in its history. Faster check-in systems, automated messaging, AI concierge services, contactless everything. All designed to improve the operational layer of the guest experience and all of it, I’d argue, is solving for the wrong problem. Here’s what I noticed recently. I asked […]