Exploring the frontier of AI in the hotel industry: A series by SiteMinder (Part 1)

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As artificial intelligence (AI) takes a tighter grip of our daily lives, its impact may be felt the most in places where it’s the least visible. While influencers on social media apps, like TikTok and Instagram, and marketing professionals will find smarter and faster ways to create content or propel sales, the end result will […]


Successful hotel CRM adoption is about people, not tech

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CRMs power up businesses, and for hotels, this keeps guests returning time and time again. But without a people-first approach, the CRM can fail. I’ve seen it first-hand: that Eureka moment when hotel staff see the benefits of the CRM, and everything changes. Here’s why your hotel’s Find, Book, and Grow strategy relies on your […]


The first direct booking app for hotels launches in ChatGPT, powered by Lighthouse

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DENVER, CO — [March, 2026] —  Lighthouse, the AI commercial operating system for the travel and hospitality industry, today announced the launch of The Hotels Network app, the first direct booking app for hotels available inside ChatGPT. Powered by Lighthouse’s Connect AI engine, the app gives hotels a direct presence in AI conversations for the first […]


How AI Is Transforming Social Media Marketing For Hotels

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AI is everywhere in marketing. It’s in the tools we use, the insights we gather, the content we shape. It arrived quietly at first – suggesting captions, spotting patterns, nudging us toward what might work next. Now it’s unmistakably part of the landscape. But, AI is not the answer. It’s simply a new ingredient.
Useful, powerful, sometimes brilliant […]


roommaster Appoints Mark Bloomquist as Chief Revenue Officer

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Clearwater, FL – March 2026 – roommaster has appointed Mark Bloomquist as Chief Revenue Officer as the company continues its global expansion and platform modernization initiatives. Bloomquist brings more than 20 years of sales and leadership experience, including 15 years in hospitality technology. He has worked closely with hotel operators and technology teams to strengthen […]