Beyond NPS: Introducing the Guest Connection Score, Hospitality’s First Emotional Intelligence Benchmark
Walk into almost any independent hotel, restaurant or bar in the UK and ask the owner how they measure guest satisfaction. Chances are they’ll mention their TripAdvisor score, their Google rating, and if they’re slightly more sophisticated, their Net Promoter Score. NPS has become the default benchmarking tool for hospitality businesses trying to understand how […]
