Getting Technical: Tying Fitness Goals to Conditioning Approaches & Metrics

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By Leo Shveyd, Co-Owner of Advanced Wellness In this 3-part series, we have reviewed: Part 1: The Essentials of Good Conditioning In Part 2, we discuss how to tie fitness goals to your conditioning strategy… Most fitness goals fall into two main categories (1) improved musculoskeletal system (muscle strength, size, function, mobility, injury reduction) and […]


Everything Hoteliers Need to Create a Powerful 2022 Marketing Calendar 

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2020 is here! If you haven’t already planned out your marketing efforts for the year, there’s no better time than now to start. Email marketing can help you unlock revenue and connect with guests that you otherwise wouldn’t. We’ve put together some resources and ideas to help you make 2022 an exceptional year! Build a […]


“Conditioning” Your Body: What You Need to Know – The Essentials

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Conditioning is the process of introducing, accustoming, training, and tolerating new physical characteristics or states; broadly speaking, conditioning is making those seeking to be more fit, BETTER! In this 3-part series, we review: Part 1: The Essentials of Good Conditioning Part 2: Getting Technical: Tying Fitness Goals to Conditioning Approaches & Metrics Part 3: Part […]


Fall Fashion & Eye Care

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As we make the full transition into warm sweaters and heavier jackets protect to our bodies from the cooler temperatures and change of season, it also is the perfect time to think about investing in quality sunglasses and eyewear. In the past, as the days got colder, I would instantly think it was time to …


Pippa By Design: A Story of Ballet and Costumes

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Eleven year old Pippa wants us to know that she is easily bored by many things: soccer, theater and swimming never held any interest for her, and she wouldn’t be caught dead in a dance class like her ballet-obsessed older sister, Verity, who studies at the National Ballet of Canada in Toronto. Pippa also wants […]