Hotel Software Without Recent Reviews? That’s a Red Flag

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Booking a hotel without checking TripAdvisor feels reckless. Yet every week, hotel owners and operators sign multi-year software contracts with vendors that have little or no consistent recent public customer feedback. In 2025, that’s a red flag. The hotel tech marketplace is crowded: PMS, RMS, guest messaging, POS, housekeeping automation—the list goes on. With technology […]


What is ORM, and why does it matter to hotels (now more than ever)?

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From angry keyboard warriors complaining about poor service to ecstatic travellers raving about the holiday of their lives, guests have never been shy to share their opinions online. The difference in 2025 is how fast those opinions spread and how much influence they carry. Reviews, social media mentions, TikTok videos, and AI-generated summaries now shape […]


Apaleo becomes first property management platform to launch MCP server, bridging AI agents with hotel systems

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Apaleo is the first property management platform in the hospitality industry to launch a Model Context Protocol (MCP) Server – a breakthrough that allows AI agents to perform complex, cross-system hotel operations without weeks of custom coding. The MCP Server provides AI agents a standardised way to read hotel data and perform actions across the broad ecosystem of hospitality AI […]


roommaster launched its brand-new look and website!

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UNITED STATES — September, 2025 — roommaster Software has announced the official launch of its redesigned website, showcasing the company’s evolution into a comprehensive, all-in-one hospitality technology platform. The new digital presence reflects roommaster’s commitment to simplifying hotel operations through unified technology solutions designed specifically for independent hotels, inns, resorts, and management groups. This website […]


Reset, Rebuild, Rise: 5 Must-See Sessions at The Annual Hospitality Conference (AHC) 2025

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Now in its 22nd year, the Annual Hospitality Conference (AHC) returns to Manchester Central on 29–30 September. Widely recognised as the UK’s leading hospitality investment event, the AHC gathers senior decision-makers, investors, owners, operators, and developers to explore the opportunities and challenges shaping the sector. This year’s theme (Reset, Rebuild, Rise) could not be more […]