The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. While OTAs and hotels have a mutually beneficial relationship, the Hotel Industry Trends Report 2024 exposes for […]
The dust has settled, the masks are tucked away (mostly), and the travel industry finds itself barreling into 2024, not quite a post-pandemic world, but one forever changed. For hotel marketers, navigating this new landscape means ditching the rearview mirror and focusing on the winding road ahead – a road packed with trends that demand […]
With 490 million monthly users reading 1 billion Tripadvisor reviews and traveller opinions, Tripadvisor has more than earned its place in the hospitality industry. You can’t afford to not show up on your guest’s next search, but how do the Tripadvisor rankings and review scores work, and what can you do to leverage your listing to your […]
Effectively plan and reach your business goals for 2024 with these smart revenue management and distribution tips. After a tumultuous couple of years, the industry is regaining its balance. To cope with a highly dynamic market, improve efficiency and meet the evolving needs of guests, there have been some shifts in revenue management and distribution. In […]
The luxury sector is growing steadily and creating great opportunities for brands to enter the market or grow their audience. But it’s no longer all about being flashy and pricey, today’s luxury shopper is more influenced by personalization, innovation, conscious consumerism, and an emotional experience. So while today’s luxury industry is broader and more accessible […]
