In the ever-evolving landscape of luxury hospitality, even established hotels must consider strategic rebranding to stay relevant and attract discerning guests. This process transcends a simple logo refresh; it’s a holistic transformation of the hotel’s identity, image, and guest experience. Today we discuss 5 key considerations for a successful rebranding of a luxury hotel: 1. […]
A well-optimised website is crucial for any hotel’s success. But with ever-evolving marketing strategies and a constant battle for online visibility, allocating your budget effectively is critical. With 95% of hoteliers planning to invest in their hotel website during 2024 according to recent research from Duetto, we look at the top 5 areas where hoteliers […]
Micro-influencers have become a game-changer for hotel marketing on Instagram. Here’s a closer look at how to effectively leverage this strategy for your hotel: Identify the Right Partners Relevance: Seek influencers whose niche aligns with your hotel’s brand and target audience. Look for individuals who actively post about travel, hospitality, or your specific location. Engagement […]
Instagram remains a powerhouse for engaging potential guests. But with ever-evolving trends and algorithms, keeping your hotel’s content fresh and interactive requires strategic planning. Here are 5 effective tips to maximise engagement on Instagram in 2024: 1. Embrace Video Content Short-form video is king. Leverage Instagram Reels, Stories, and even in-feed videos to showcase your […]
The ways in which businesses get their products and services to customers continue to rapidly evolve. An effective distribution strategy is critical for any business looking to get its products or services to customers efficiently. With 91% of companies reporting their distribution strategy as a key factor impacting overall performance, defining the right strategy for […]
