Micro-influencers have become a game-changer for hotel marketing on Instagram. Here’s a closer look at how to effectively leverage this strategy for your hotel: Identify the Right Partners Relevance: Seek influencers whose niche aligns with your hotel’s brand and target audience. Look for individuals who actively post about travel, hospitality, or your specific location. Engagement […]
Instagram remains a powerhouse for engaging potential guests. But with ever-evolving trends and algorithms, keeping your hotel’s content fresh and interactive requires strategic planning. Here are 5 effective tips to maximise engagement on Instagram in 2024: 1. Embrace Video Content Short-form video is king. Leverage Instagram Reels, Stories, and even in-feed videos to showcase your […]
The ways in which businesses get their products and services to customers continue to rapidly evolve. An effective distribution strategy is critical for any business looking to get its products or services to customers efficiently. With 91% of companies reporting their distribution strategy as a key factor impacting overall performance, defining the right strategy for […]
In the fast-paced hotel industry, understanding the preferences of travelers from various regions is key to thriving in a competitive market. China, with its vast and diverse culture, represents a significant market for hotels seeking to attract global guests. In this blog post, we will explore strategies for hotels to attract Chinese travelers and discuss […]
Since we shared our “Hotelier’s Guide to Metasearch Advertising” last year, the channel’s performance has continued to go from strength to strength. What was already a valuable tool for hoteliers has now become an essential driver of bookings and revenue in 2024. As travellers increasingly turn to metasearch to plan their trips, 2023 witnessed record-breaking […]
