Bob W expands London presence with sixth aparthotel near St Paul’s Cathedral

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Helsinki, 20 March 2024 – Bob W, the tech-powered hospitality operator, has today announced the launch of its sixth London opening of a new aparthotel near St Paul’s Cathedral. The new Bob W location is now taking bookings with guests able to stay from early Spring. Spanning across a mid-20th century building on Watling Street […]


Beyond Amenities: Why Vibe is the Secret Weapon in Hotel Marketing

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The hospitality industry is a crowded marketplace. Travellers are bombarded with choices, from budget chains to luxury retreats. So, how do you stand out from the pack? While amenities like plush beds and rainfall showers are important, a hotel’s vibe – the overall atmosphere and experience it creates – is becoming an increasingly crucial factor […]


Hilton Snaps Up Graduate Hotels in $210 Million Deal: Consolidation Heats Up in Mid-Scale Market

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Shaking up the mid-scale hotel market, Hilton has announced the acquisition of Graduate Hotels for a cool $210 million. This strategic buy comes as established hospitality giants like Hilton seek to expand their portfolio and cater to the evolving preferences of millennial and Gen Z travellers. Graduate Hotels, known for its youthful vibe and focus […]


Rebranding a Luxury Hotel: 5 Key Considerations for a Successful Transformation

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In the ever-evolving landscape of luxury hospitality, even established hotels must consider strategic rebranding to stay relevant and attract discerning guests. This process transcends a simple logo refresh; it’s a holistic transformation of the hotel’s identity, image, and guest experience. Today we discuss 5 key considerations for a successful rebranding of a luxury hotel: 1. […]


Optimising Your Hotel Website In 2024 – Where To Invest

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A well-optimised website is crucial for any hotel’s success. But with ever-evolving marketing strategies and a constant battle for online visibility, allocating your budget effectively is critical. With 95% of hoteliers planning to invest in their hotel website during 2024 according to recent research from Duetto, we look at the top 5 areas where hoteliers […]