Global hotel brand BWH Hotels has revealed a five-year plan to add 100 hotels to its GB portfolio to give the group 20,000 rooms nationwide. The British arm of the business – which encompasses Best Western and the luxury brand World Hotels – has enjoyed an exceptionally strong 2024, with successes including adding its first […]
When it comes to revenue management, casino resorts require a different approach than traditional hotels. Implemented effectively, a solid casino-centric revenue management strategy can help casino managers market their casino to the right audience and price their products to boost bottom-line revenue. We spoke with Nevin Reed, Vice President of Casino Services, to explore the […]
Hotel group targets northern cities as part of ambitious growth plan Record year for growth just the start of exciting period for UK division of business In what has been a record year for the Great Britain arm of the business, BWH Hotels is preparing for even more impressive growth with targets across the north […]
As Artificial Intelligence (AI) technology rapidly advances, it’s becoming increasingly important that hoteliers optimise their websites for voice search to attract more guests. In this guide, we’ll delve into the key Search Engine Optimisation (SEO) strategies to enhance your hotel’s visibility for voice-based searches. What Are AI & Voice Search? Before diving into optimisation strategies, […]
Thanksgiving, Christmas and New Year provide huge opportunities to connect with your database, guests and followers. For hoteliers seeking to tap into the seasonal spirit of family getaways and gifts, email deliverability should be at the heart of their marketing strategy. However, email success depends on more than just a witty subject line or a […]
