The hidden cost of rate disparity: OTAs undercutting hotels responsible for 50% rise in Cost Per Click (CPC)

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Houston TX, January 15, 2025 — Hotels that allow Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads, new research has revealed. Analysis of 27million Cost per Click (CPC) impressions shows hotels are forced to pay an average of 47% more per click than if they offered the lowest […]


HiJiffy Empowers Hoteliers to Create Automated WhatsApp Messages with New Campaigns Manager

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[15 January 2025] – HiJiffy, a leader in conversational AI for hospitality, has introduced its latest innovation, the Campaigns Manager, designed to further streamline and automate guest communication across the entire guest journey. By integrating real-time data from a hotel’s Property Management System (PMS), this tool significantly simplifies operations while delivering tailored and timely messaging […]


Is 2025 the year of Innovation?

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For years, outdated and fragmented technology stacks have held hotels back, slowing growth and stifling innovation. In 2025, the message is clear: the status quo is no longer sustainable. Hotel operators that fail to embrace Enterprise Platform Solutions risk falling behind. These platforms are no longer a luxury; they are the key to unlocking guest […]


8 Revenue Management Trends that Define 2025 & Beyond

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As a leader in revenue management consulting, we’re always at the forefront of what is happening in the hotel industry ─ and keeping a close eye on how revenue management trends keep evolving. In this article, we take you on a deep dive to understand the most important trends in revenue management and highlight which […]


Mews Acquires Clarity to Expand Operations in APAC and the UK

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[Amsterdam, 7th January 2025] Mews, the industry-leading hospitality cloud, today announces the acquisition of Clarity Hospitality Software Solutions. Clarity Hospitality Software Solutions (Clarity) was founded in New Zealand in 1992 to provide property and event management systems to upmarket properties and hotels. In 2016, Clarity opened its UK office and now provides its solutions and […]