Millions poured into historic hotels across the UK despite tough hospitality market

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Some of Britain’s most historic hotels are bucking the trend in a tough hospitality market with more than £18.5 million invested into refurbishments over the past year. Seven independent hotels, all operating under the BWH Hotels GB brand, have been committing hundreds of thousands to transformative building work. The Queen at Chester Hotel is a stand out […]


Hotels are losing revenue — not because of competition, but because they don’t know their guests

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Hotels are investing more than ever in loyalty programs, direct booking incentives, and revenue management tools. They’re working hard to compete, adapting to new guest expectations, and embracing technology to drive revenue. But despite all this effort, they’re still losing money — not to competitors, but to gaps in their own systems. The reality is […]


Hotel Guest Apps in 2025: What the Data Says About Features Guests Actually Use

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Over the last decade, hotel guest apps have gone from nice-to-have amenities to essential pieces of the guest experience puzzle. What used to be considered futuristic — mobile check-in, digital room keys, and instant messaging with the front desk — is now standard operating procedure for leading brands. But not all guest apps are created […]


80 DAYS Celebrates 10 Years as a Google Premier Partner

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80 DAYS is thrilled to announce our 10th year as a Google Premier Partner. This milestone is further underlined by a record-breaking £156 million of advertising revenue generated for our clients in 2024. Record returns 2024 really was a year of exceptional growth as we turned £8.9m of our client’s advertising spend into over £156m […]


Maximizing digital marketing with hotel data strategies

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Digital marketing can feel like an elusive game. Just as you nail your strategy – something changes. By weaving data strategies into your digital marketing approach, you’ll facilitate short-term and long-term success with targeted high-value audiences. It’s a secure way to capture commercial growth at the Find, Book, and Grow stages of the customer journey.  […]