Stop Blending In: Attract More Luxury Travellers by Telling Better Stories

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You don’t buy a Rolls-Royce for its technical spec. You buy it because owning a Rolls-Royce fulfils a deep emotional desire; because it offers prestige and exclusivity and makes you feel incredible.  Visit the Rolls-Royce website and you won’t easily find specs and prices. What you’ll find are stories. Emotionally driven narratives that stir desire […]


Winners of the GuestRevu GREAT Awards 2024 Announced

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European Winners of the 2024 GuestRevu GREAT Awards Announced at Tapa Tapa Wine Bar in a Celebratory Evening Coinciding with WTM London. Tonight, the European and Americas & APAC winners of the 2024 GuestRevu GREAT Awards were revealed in a lively celebration at Tapa Tapa Wine Bar, coinciding with the bustling atmosphere of WTM London. […]


Mews Acquires Atomize Unlocking Huge Revenue Opportunities for Hoteliers

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AMSTERDAM, November 21 – Mews, a leader in hospitality technology, has announced the acquisition of Atomize, the Swedish-headquartered Revenue Management Software (RMS) provider. Atomize provides a next-generation revenue management platform that enables real-time price optimization, unlocking huge revenue opportunities for hotels around the world. Richard Valtr, Founder of Mews, said, “In an industry where bookings […]


Apaleo Secures €20 Million Growth Equity Investment Led by PSG to Accelerate Global Expansion

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MUNICH, 20 November 2024 – Apaleo, the API-first open property management platform, today announced it has raised €20 million in a growth equity investment round led by PSG Equity, a leading growth equity firm that specialises in partnering with software and technology-enabled services companies to help navigate and capitalise on transformational growth. Existing investors Redalpine, […]


BWH Hotels Unveils Ambitious Plan to Seize a Larger Share of the GB Market with 20,000 Rooms

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Global hotel brand BWH Hotels has revealed a five-year plan to add 100 hotels to its GB portfolio to give the group 20,000 rooms nationwide. The British arm of the business – which encompasses Best Western and the luxury brand World Hotels – has enjoyed an exceptionally strong 2024, with successes including adding its first […]