HiJiffy Launches a New Type of Hotel Chatbot with Unlimited Knowledge and Instant Updates

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HiJiffy has launched Aplysia 3, a new type of chatbot powered by Retrieval-Augmented Generation (RAG) technology, enabling hotels to deliver accurate, context-aware responses across unlimited topics – without relying on rigid FAQs. Quick to deploy, simple to update Hotel teams can easily input their information into two editable documents: a shared Company Knowledge Document and […]


How to Protect Your Rate Integrity: Making Your Direct Channel the Preferred Choice

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In today’s hyper-competitive hotel distribution landscape, ensuring rate integrity across all channels is critical. In the April edition of the World Parity Report by 123Compare.me industry room rate behaviour reveals higher prices and increasingly complex distribution channels can trigger aggressive responses from online travel agencies (OTAs), especially those outside the major distribution groups. This rate behaviour undermines […]


Why Hotel Marketing and Revenue Teams Must Align – Before It Costs Them

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The hospitality industry is more data-driven than ever, yet marketing and revenue teams are still dancing to different tunes – and that digital disconnect is costing real-life revenue. In a sector where hotel marketing budgets often account for just two to three percent of overall revenue1, there is precious little margin for error. Yet many […]


Profitroom and IDeaS team up to bring industry-leading revenue optimisation to UK hotel and pub groups

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Award-winning hotel booking platform Profitroom has announced a new integration with market-leading revenue management software provider, IDeaS. The partnership will mean that hotel and pub groups of all sizes and operating models under Profitroom can access the same advanced forecasting, pricing and inventory tools trusted by major brands. Hoteliers with Profitroom will also be able […]


Boots on the Ground: How to Sell Hospitality Tech in India

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Breaking into the Indian hospitality tech market isn’t easy. It’s vast, fragmented, and fiercely competitive. But for those who understand the landscape, the rewards can be significant. Selling tech solutions in India takes more than a good product. It takes patience, local knowledge – and above all – presence. India is home to roughly 2.5 […]