As hotel marketing evolves, so does the demand for emotionally-driven, immersive content. Drone storytelling is emerging as one of the most powerful tools to showcase a hotel”s unique environment, ambiance, and guest experience. Drone marketing specialist Olha Kotova shares how aerial content is driving real results for hotels – from higher engagement to increased bookings. […]
As the hotel industry evolves to meet the needs of modern travelers, an old business model is quietly re-surfacing: hourly rate bookings. Once dismissed due to their association with illicit activity, these offerings are returning under the banner of flexibility, productivity, and convenience. But while the business opportunity is clear, the risks are even clearer. […]
Artificial intelligence is rapidly reshaping how travellers search for hotels. While foundational strategies like SEO and robust backlinks are still crucial, a new concept, Generative Engine Optimisation (GEO) is taking centre stage with the rise of AI Overviews in search results. How do you ensure your hotel appears within AI-enabled search and the responses of AI […]
Google has long made it clear that it doesn’t want to just help users search – it wants to help them find answers. Its latest round of updates in Search and Maps, powered by generative AI, further help to fulfil Google’s aim of giving users what they want with as little friction as possible. This […]
We recently had the pleasure of chatting with Judi Blakeburn, Chief Commercial Officer at Another Place and Watergate Bay, who shared the benefits and transformative effects of a guest-centric philosophy that extends far beyond traditional RevPAR metrics. Read on to discover Blakeburn’s journey in fostering a ‘This is our guest. Everything we do must connect […]
