Demystifying PMax for hotels: A balanced perspective on transparency and control

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Confused about PMax for your hotel? You’re not alone. This article cuts through the noise, explaining how PMax works and what level of control you really have. We’ll also show you how to optimize PMax campaigns to attract new guests and boost your bottom line. TLDR: PMax offers a powerful reach, but with some limitations. […]


New Team Series: Sophia Feige & Wiles Middlekauff

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Welcome to IDC’s New Team Series! For this series, we interview athletes who will enter the upcoming 2024-25 season in a new partnership, or debuted last season. In our fourth interview, we meet Sophia Feige & Wiles Middlekauff, novice ice dancers from the U.S. They debuted at the 2024 Dallas Classic where they finished third. […]