Hotel Moment WITH KAREN STEPHENS Episode 95 In this week’s episode of the Hotel Moment podcast, Joel Morales, CMO at Castlerock Asset Management, joins Karen Stephens, Revinate CMO, to offer a proactive approach to budget season – starting before August. Joel highlights the benefits of initiating budget planning as […] The post Start early: How […]
What is the Digital Markets Act (DMA)? The Digital Markets Act was introduced in 2022 in the European Union as set rules for those called ‘gatekeepers’ in the digital world. They serve as important ‘gateways’ for businesses to reach their end users. The DMA aims to protect businesses and end users from potentially unfair conditions […]
Confused about PMax for your hotel? You’re not alone. This article cuts through the noise, explaining how PMax works and what level of control you really have. We’ll also show you how to optimize PMax campaigns to attract new guests and boost your bottom line. TLDR: PMax offers a powerful reach, but with some limitations. […]
