Travel Boom Spurs Record Marketing Spending by OTAs in Q1
The hospitality and travel industry is experiencing a spending surge, with online travel agencies (OTAs) like Expedia Group, Booking Holdings, Airbnb, and Trip.com Group collectively spending a record $4.08 billion on sales and marketing in the first quarter (Q1) of 2024. This 10.6% increase from Q1 2023 really reflects the industry’s aggressive pursuit of consumers […]