HiJiffy Launches a New Type of Hotel Chatbot with Unlimited Knowledge and Instant Updates

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HiJiffy has launched Aplysia 3, a new type of chatbot powered by Retrieval-Augmented Generation (RAG) technology, enabling hotels to deliver accurate, context-aware responses across unlimited topics – without relying on rigid FAQs. Quick to deploy, simple to update Hotel teams can easily input their information into two editable documents: a shared Company Knowledge Document and […]


Beyond RevPAR: Judi Blakeburn (CCO) at Another Place & Watergate Bay on a Guest-Centric Revenue Revolution

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We recently had the pleasure of chatting with Judi Blakeburn, Chief Commercial Officer at Another Place and Watergate Bay, who shared the benefits and transformative effects of a guest-centric philosophy that extends far beyond traditional RevPAR metrics. Read on to discover Blakeburn’s journey in fostering a ‘This is our guest. Everything we do must connect […]


How to Protect Your Rate Integrity: Making Your Direct Channel the Preferred Choice

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In today’s hyper-competitive hotel distribution landscape, ensuring rate integrity across all channels is critical. In the April edition of the World Parity Report by 123Compare.me industry room rate behaviour reveals higher prices and increasingly complex distribution channels can trigger aggressive responses from online travel agencies (OTAs), especially those outside the major distribution groups. This rate behaviour undermines […]


Remembering Michelle Wojdyla – Photographer, Mentor, Friend

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by Daphne Backman On February 1, 2025, I received the heartbreaking news that Michelle Wojdyla had passed away. I’ve started this article so many times and had to stop, restart, scrap it, and start over because I was trying too hard to make it perfect, to not forget anyone she helped or to include every single […]


Profitroom and IDeaS team up to bring industry-leading revenue optimisation to UK hotel and pub groups

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Award-winning hotel booking platform Profitroom has announced a new integration with market-leading revenue management software provider, IDeaS. The partnership will mean that hotel and pub groups of all sizes and operating models under Profitroom can access the same advanced forecasting, pricing and inventory tools trusted by major brands. Hoteliers with Profitroom will also be able […]