The Cost of Convenience: Why Pricing-Centric Revenue Management Is Failing Your Hotel

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Over the past decade, the pricing-centric revenue management model has gained prominence within the industry. It’s a concept that promotes maintaining availability across all channels, even as demand is surging, relying solely on dynamic pricing to manage booking behaviour. This approach, favoured for its operational flexibility, requires that rooms always remain open to book, and […]



Redefining hospitality technology: RMS unveils new brand identity

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Melbourne, 29 July 2025 – RMS, a global leader in hospitality technology for hotels, motels, serviced apartments, outdoor lodging, and short-term rentals, has unveiled a bold new brand identity. From its beginnings in the Australian holiday park industry 40 years ago to supporting more than 7,000 hotels, motels, serviced apartments, and campgrounds in 70 countries, RMS has […]


How Hotels Can Use SEO to Book More Onsite Events

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Event venues are everywhere these days, but hotels have something special that standalone venues often can’t match. When event planners can book accommodation, dining, and meeting spaces all in one place, it’s a game-changer.  The challenge? Getting those planners to find your hotel when they’re searching online. That’s where SEO comes in. It’s not just […]


Sasha Kirsanov Trophy to debut at U.S. National Solo Dance Final

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Coaching photo by Melanie Heaney The U.S. Figure Skating Solo Dance Subcommittee is proud to announce the creation of the Sasha Kirsanov Trophy, to be awarded annually to the winner of the Junior Combined Dance event at the U.S. National Solo Dance Final. The inaugural presentation will take place at the 2025 Final, held in […]