The Rate Premium Is Not Held by the Room. It Is Held by the Relationship

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Ultra-luxury properties have been charging more. Guests have been paying it. The rate has held — and for a period, climbed. What that number does not reveal is how fragile the condition producing it actually is. A guest paying $1,500 or $3,500 — or considerably more — a night is not paying for the room. […]


AI can’t read your mind, but it can fill the gaps for hotel sales

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There’s a version of the AI conversation that doesn’t serve hotel sales teams well. It’s the one where AI is framed as near-omniscient, predicting behaviour and anticipating decisions before intent is even expressed. That framing generates headlines. It also generates scepticism, and rightly so. Hotel venue sales are built on judgement and timing. Relationships are […]


2026 World Championships

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Prague, Czech RepublicMarch 24-29, 2026 Protocols SkatingScores.com   Final Result FPl. Name Nation Points RD FD 1 Laurence FOURNIER BEAUDRY / Guillaume CIZERON FRA 230.81 1 1 2 Piper GILLES / Paul POIRIER CAN 211.52 2 3 3 Emilea ZINGAS / Vadym KOLESNIK USA 209.20 4 4 4 Lilah FEAR / Lewis GIBSON GBR 208.98 […]


Redefining the hotel guest experience: how AI can increase revenue

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In ABTA’s Holiday Habits 2025-26 report it shines a light on the increasing usage of Artificial Intelligence (AI) in the travel sector. ABTA explains that the proportion of people using AI to inspire their trips has doubled in the past 12 months, up to 8% from 4%, and that AI is beginning to play a […]


Why hotel guests forget their stay within 48 hours

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A guest checks out after a perfect stay. Great room, friendly staff, smooth service. They genuinely mean it when they say “we’ll be back.” Two days later, they couldn’t tell you the name of the person who checked them in. A week later, the details of the room are blurry. A month later, your hotel […]