Whether you’re a large organization, a small group managing a collection of independent hotels, or even a single hotel that needs a different direction, launching a new brand is a challenge for even the most seasoned of hoteliers. Since TAUZIA Hotel Management recently launched a new brand, we sat down with Marc Steinmeyer, the President […]
In 2014, Revinate performed a deep analysis of its online review data and evaluated more than 20 million reviews from 80,000 properties in 125 countries. Last month, we released the 2017 edition of the Global Hotel Reputation Benchmark Report, which is intended to update that information with data from over 70 million reviews published online […]
You may have noticed in your personal inboxes that some brands are experimenting with using emoji in their subject lines and elsewhere in their marketing messages. It’s an interesting tactic – when it works, a well-placed emoji can make a subject line stand out in your guests’ inboxes with a pop of color and whimsy. […]
In hospitality, marketing automation is on the leading edge of industry technology. Despite years of 50 percent annual growth, marketing automation is still the new new thing for almost all companies in the United States. “We see only about 3 percent penetration in non-technology midmarket companies,” Act-On CEO Raghu Raghavan told VentureBeat. The good news […]
Until now, Revinate Surveys customers have only had the option to enhance their online review presence by publishing guest survey feedback to TripAdvisor. We’re pleased to announce the release of Google review publishing for Revinate Surveys, which provides even more ways to improve ratings and rankings on review channels. Customers can now solicit feedback from […]
