Occupancy vs ADR, the never Ending Discussion in Revenue Management

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Since the early days revenue management has been applied in hotels, there has been an intriguing ongoing discussion. What drives more value to the business, ADR, average daily rate, or occupancy? I have been in hotel revenue management consulting since 2006, and it is a question that keeps coming back. ‘How can I make more […]


Elevating the voice channel: How Thompson Seattle leverages RezForce to improve call conversion

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Customer stories Elevating the voice channel: How Thompson Seattle leverages RezForce to improve call conversion HOTEL TYPE: Group SOLUTIONS USED: RezForce Lux REGION: North America Goal Increase call conversion. Strategy Leverage trained agents, passionate about the property. […] The post Elevating the voice channel: How Thompson Seattle leverages RezForce to improve call conversion appeared first […]


Strategies To Build Brand Loyalty With Travelers

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Unlike traditional shoppers, travelers aren’t just seeking a product or service; they’re searching for the perfect getaway — a family vacation, spontaneous weekend escape, or an unforgettable adventure. But from the moment they begin contemplating their journey, travelers face an overwhelming array of choices. Amid the option overload, hotels and hospitality brands have a unique […]


One of a Kind: Costume designers help ice dancers express their individuality through custom-made creations

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by Morgan Matthews-Pennington Costume designers give ice dancers the opportunity to express themselves through the designs that they wear on the ice. Whether one prefers a dazzling display of crystals or understated elegance, costume designers help ice dancers make their costume dreams come true. Yet these hard working and talented individuals that add the finishing […]


Arizona skaters learn from a champion

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by Anne Calder Lucas Appel is the 2023 (gold) and 2024 (silver) Solo Dance U.S. National Champion. He attends Florida Gulf University as a full-time student majoring in psychology and in October 2023 was hired as a private coach at the Hertz Arena in Estero, Florida where he trains with Marina Zueva and the International […]