4 Lunar New Year campaign examples you need to see

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Prepare for the dragon – the Year of the Dragon, to be exact! It’s time to get your guests ready for the celebration. Luckily, there are plenty of ways to do this with email campaigns. But how do you stand out from the crowd? What kind of eye-catching subject line should you use? And what […]


Mullen Siblings Rebound from Injury to Successful Season

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by Anne Calder Caroline and Brendan Mullen are very competitive athletes from a very competitive family. Caroline and younger brother Paul are high school swimmers. Brendan has competed in multiple 5k open water swims and William, the oldest Mullen, swims for West Virginia University. The brothers also played hockey together until high school. Both the […]


Catching up with… Koncius & Shchepetov

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by Anne Calder | Off-Ice Photo by Jordan Cowan Raffaella Koncius & Alexey Shchepetov grew up in two separate times zones, 2700 miles apart.  Koncius was raised in Southern California where she was schooled online. She loves the beach and anything fashion/makeup related. She’s a huge dog lover and is almost done with her bachelor’s […]


Wolfkostin & Tsarevski focus on Nationals debut

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by Anne Calder IDC corresponded with Katarina Wolfkostin & Dimitry Tsarevski as the team prepared for its 2024 U.S. National Championship debut in Columbus, Ohio. Tell me about your earliest skating memories. Katarina (KW): My dad played hockey, and we used to race around the ice, chasing each other. I also remember one winter we […]


Sofitel Montréal Golden Mile inspires travel and drives direct bookings with this holiday campaign

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Inspiration Sofitel Montréal Golden Mile inspires travel and drives direct bookings with this holiday campaign Subject line: Special offer extended Sent: December 2023 Brand: Sofitel Montréal Golden Mile Category: Inspiration Hotel location: Montréal, QC, Canada (NAM) Our thoughts: Sofitel Montreal Golden Mile, renowned for its elegance, crafted a captivating email […] The post Sofitel Montréal Golden Mile […]