Metasearch Drives Record Bookings For Independent Hoteliers in 2023
Since we shared our “Hotelier’s Guide to Metasearch Advertising” last year, the channel’s performance has continued to go from strength to strength. What was already a valuable tool for hoteliers has now become an essential driver of bookings and revenue in 2024. As travellers increasingly turn to metasearch to plan their trips, 2023 witnessed record-breaking […]