Strategies To Build Brand Loyalty With Travelers

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Unlike traditional shoppers, travelers aren’t just seeking a product or service; they’re searching for the perfect getaway — a family vacation, spontaneous weekend escape, or an unforgettable adventure. But from the moment they begin contemplating their journey, travelers face an overwhelming array of choices. Amid the option overload, hotels and hospitality brands have a unique […]


One of a Kind: Costume designers help ice dancers express their individuality through custom-made creations

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by Morgan Matthews-Pennington Costume designers give ice dancers the opportunity to express themselves through the designs that they wear on the ice. Whether one prefers a dazzling display of crystals or understated elegance, costume designers help ice dancers make their costume dreams come true. Yet these hard working and talented individuals that add the finishing […]


Arizona skaters learn from a champion

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by Anne Calder Lucas Appel is the 2023 (gold) and 2024 (silver) Solo Dance U.S. National Champion. He attends Florida Gulf University as a full-time student majoring in psychology and in October 2023 was hired as a private coach at the Hertz Arena in Estero, Florida where he trains with Marina Zueva and the International […]


Address F&B profitability before it takes you under

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F&B is increasingly a cost centre for hotels, steadily losing profitability since 2018. But there’s hope! Hoteliers should look beyond just the menu and decor to create a compelling F&B offering Profitability in food and beverage (F&B) dropped by over 30% in the last five years. Operating with increasingly tight margins, many hotels can no […]


Travel Boom Spurs Record Marketing Spending by OTAs in Q1

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The hospitality and travel industry is experiencing a spending surge, with online travel agencies (OTAs) like Expedia Group, Booking Holdings, Airbnb, and Trip.com Group collectively spending a record $4.08 billion on sales and marketing in the first quarter (Q1) of 2024. This 10.6% increase from Q1 2023 really reflects the industry’s aggressive pursuit of consumers […]