3 hotel data pain points and how a CDP can help
Are any of these scenarios familiar? You try to offer your guests personalized experiences, but your efforts are hampered by fragmented guest profiles scattered across departments and/or properties. You attempt to use guest data to tailor your marketing campaigns but suddenly realize you may be violating the latest updates in ever-changing privacy regulations. You can’t […]
How To Find an Ice Dance Partner: Then and Now
by Morgan Matthews Pennington IDC is excited to welcome Morgan to our journalist team. Morgan brings a wealth of first-hand knowledge from her time as an elite competitive ice dancer and we are grateful she is willing to share her experiences with us and our audience. In her first series of articles, titled Beyond the […]
Hotel data security: What you need to know
Guest data: Your greatest asset … and potentially your greatest liability. From luxury resorts to quaint B&Bs, no corner of the hospitality sector is safe from the relentless onslaught of cybersecurity threats, with nearly 31% of the industry reporting a data breach in their company history. A global report from CoStar highlights how sophisticated hackers […]
Hip Hangouts and Nighttime Nooks in Oslo
Credit: Unsplash/Elevate Oslo is blessed with some super hip hangouts and cool nightlife spots. Fancy a vacation in this dreamy city? Don’t miss out on visiting these cool spots in Oslo. Hip Concept Stores A new generation of concept stores in Oslo can entice visitors. The experience is mind-boggling and changes the way you think […]