Social media now influences demand, bookings, brand value, reputation and guest relationships. Yet many hospitality teams are still structured and developed to manage it primarily as a content channel. Ahead of its inaugural edition in London, Alisa Kremer argues that closing hospitality social’s commercial capability gap has become a business priority. Social media has quietly […]
A hotel stay starts long before a guest reaches the front desk. It begins when they compare rooms, read reviews, check the map, weigh the price and decide whether the loyalty benefits are enough to make booking direct worthwhile. By the time they arrive, the brand has already made a promise: this stay will be […]
Overtourism in Europe isn’t wholly a matter of too many visitors to one city in particular so much as it’s an uneven distribution amongst the array of beautiful destinations afforded to this continent. This is one such example of a hotel in a city that often placed on many people’s bucket lists can elevate its […]
A reservation is a promise. Not just about a rate — about service continuity. When a stay gets split into separate day-by-day bookings due to room-type availability, that promise breaks before you ever know it has. Every morning meant another room. Everything packed — toiletries collected, brought to the front desk. A different key issued. […]
POZNAŃ, Poland – August 2026. Travellers are already being encouraged to book European trips for 2027. On July 28, easyJet put on sale almost 14 million seats across 78,000 flights for trips between June and September 2027. CIE Tours is also running its early booking special deal on certain 2027 European tours for Americans. For […]
