Tempted by big audiences and the lure of impressive returns, hotels often want to keep the number of email addresses in their databases high. But this is actually the downfall of many email marketing strategies. A vast volume of contacts may seem a valuable investment; however, there’s an underlying danger that it is actually causing […]
Boutique hotels are uniquely positioned to capture one of the fastest-growing opportunities in travel: short-stay wellness retreats designed for meaningful rest and renewal. While travelers crave connection, mindfulness, and community, many independent hotels are still relying heavily on weekends, weddings, and group business. Mid-week occupancy remains soft, and F&B or wellness spaces often sit underutilized. […]
Global interest in business travel is soaring, with Google searches for “business travel hotels” up by 1,025% over the past year and over 1.4 million searches for “business travel” in the past month alone. As the market rebounds, hotels are rethinking how to cater to modern travellers, balancing short business trips, extended leisure stays, and […]
Amsterdam, October 2025. A new study AI & Automation in Hospitality: Navigating Today’s Challenges, Shaping Tomorrow’s Gains, led by by h2c GmbH and sponsored by Ireckonu along with other industry leaders, reveals that while 78% hotel chains have already adopted AI (but efforts largely remain limited to pilots or public tools), data sharing and integration […]
Dubai, 22 October 2025. The value of MENA’s hospitality market is set to grow from US$310 billion in 2025 to more than US$487 billion by 2032, according to data released ahead of the Future Hospitality Summit – FHS World, Madinat Jumeirah Dubai, 27-29 October. The travel and tourism sector is projected to contribute US$367 billion […]
