2026 Is the year of MCP: What hoteliers need to know
AI is happening, but we need to bridge the gap between concept and reality to avoid the hospitality sector being fraught with indecision and a lack of clear vision. During the year ahead, Model Context Protocol (MCP) has the potential to transform hotel bookings and unlock new opportunities to Find, Book and Grow audiences. Here’s why. Hoteliers have been promised great things from […]
