Boutique Falters Above 80 Keys for a Timeless Reason
Boutique has become a bit of a bad word in hospitality. It has meaning; it has value; it’s been dangerously overused in the past few years. Then as the big chains rushed in with soft brands to slice and dice various ‘independently spirited’ traveler personas, we now have the appropriate portmanteau ‘fauxtique’ to describe this […]
