How can you ensure your hotel is visible when potential guests search online? Travellers have more information, more choices, and higher expectations than ever before. To really understand how they make decisions, you need to shop like a traveller. See your property through their eyes, anticipate what they are looking for, and be there to […]
As artificial intelligence (AI) takes a tighter grip of our daily lives, its impact may be felt the most in places where it’s the least visible. While influencers on social media apps, like TikTok and Instagram, and marketing professionals will find smarter and faster ways to create content or propel sales, the end result will […]
DENVER, CO — [March, 2026] — Lighthouse, the AI commercial operating system for the travel and hospitality industry, today announced the launch of The Hotels Network app, the first direct booking app for hotels available inside ChatGPT. Powered by Lighthouse’s Connect AI engine, the app gives hotels a direct presence in AI conversations for the first […]
CRMs power up businesses, and for hotels, this keeps guests returning time and time again. But without a people-first approach, the CRM can fail. I’ve seen it first-hand: that Eureka moment when hotel staff see the benefits of the CRM, and everything changes. Here’s why your hotel’s Find, Book, and Grow strategy relies on your […]
AI is everywhere in marketing. It’s in the tools we use, the insights we gather, the content we shape. It arrived quietly at first – suggesting captions, spotting patterns, nudging us toward what might work next. Now it’s unmistakably part of the landscape. But, AI is not the answer. It’s simply a new ingredient. Useful, powerful, sometimes brilliant […]
