Why Boutique Hotels Should Partner With Retreat Leaders to Unlock Mid-Week Business

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Boutique hotels are uniquely positioned to capture one of the fastest-growing opportunities in travel: short-stay wellness retreats designed for meaningful rest and renewal. While travelers crave connection, mindfulness, and community, many independent hotels are still relying heavily on weekends, weddings, and group business. Mid-week occupancy remains soft, and F&B or wellness spaces often sit underutilized.  […]


Optimizing your hotel database – quantity vs quality

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Tempted by big audiences and the lure of impressive returns, hotels often want to keep the number of email addresses in their databases high. But this is actually the downfall of many email marketing strategies. A vast volume of contacts may seem a valuable investment; however, there’s an underlying danger that it is actually causing […]