BWH Hotels Signs New Hotel Partnerships To Fuel Q1 Growth
It’s a magnificent seven for BWH Hotels as it welcomes a string of new independent hotels to the group.
New activations include Best Western Sheffield City Hotel and The Kings Arms Hotel, World Hotels Distinctive in Dorset.
BWH Hotels, which represents Great Britain’s largest group of independent hotels, including Best Western and WorldHotels, welcomes the hotels into its portfolio of more than 230 hotels across GB.
The acquisitions mark another step towards BWH Hotels’ five-year plan of adding 100 new properties to the brand across the UK. The group is targeting hotels in prime locations as it pushes to reach 20,000 rooms nationwide by 2029.
Robert Alley, Brand Development Director of BWH Hotels GB, said: “Securing seven quality, well-located hotels shows the strength of the hands-on, proactive support we offer at BWH Hotels.
“We know just how tough the market is for hoteliers right now and in times like these, hotels need more than a brand, they need a partner who can help turn pressure into progress. That’s exactly what we’re here to do for these brilliant new additions.
“The momentum we’ve seen this year proves that our approach works. Our ethos, called ‘The Power of Two’, empowers hoteliers to stay true to their independence while tapping into the scale of a global network and is already helping owners turn individuality into long-term commercial success.
“For us, these seven hotels demonstrate our ability to support a range of hotel offers from midscale soft brand, to core anchor brand and up to premium lifestyle and heritage choices.”
Joining under the Best Western brand are the Best Western Sheffield City Hotel, offering more than 100 rooms in a prime city centre location and the Best Western Ebbw Vale Hotel, a 37-bedroom property featuring an on-site restaurant and bar.
BWH has also strengthened its luxury offering with two standout additions to its WorldHotels Crafted collection. The five-star Forty Seven Hotel in Manchester, home to Asha’s Restaurant and the Peterman Cocktail Bar, brings 32 stylish bedrooms. It is joined by the Velvet Hotel Bar and Brasserie, a four-star property offering a further 36 bedrooms.
The Kings Arms Hotel in Christchurch has joined the WorldHotels Distinctive collection offering a town-centre location near the New Forest and Dorset’s coastline.
As part of the Sure Hotel Collection by Best Western, two further properties have been welcomed: The Lakeland Kendal Hotel in Cumbria, with 41 bedrooms and The Casa Hotel in Yateley, Hampshire, a 17th-century property with landscaped gardens and event space.
Hotels joining the group enjoy a range of benefits such as a global loyalty scheme with over 60million+ members, affiliate marketing programmes plus a centralised website and booking platform that deliver results, rivalling major hotel brands.
Each BWH Hotel also retains their independence and unique character. Worldwide, BWH Hotels operates in more than 100 countries with 4,200 hotels and 60 million Rewards members.
For more information on BWH Hotels visit www.joinbwhhotels.co.uk
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