What Google’s New AI Tools Mean for Hotel Marketing
Google has long made it clear that it doesn’t want to just help users search – it wants to help them find answers. Its latest round of updates in Search and Maps, powered by generative AI, further help to fulfil Google’s aim of giving users what they want with as little friction as possible. This […]
HiJiffy Launches a New Type of Hotel Chatbot with Unlimited Knowledge and Instant Updates
HiJiffy has launched Aplysia 3, a new type of chatbot powered by Retrieval-Augmented Generation (RAG) technology, enabling hotels to deliver accurate, context-aware responses across unlimited topics – without relying on rigid FAQs. Quick to deploy, simple to update Hotel teams can easily input their information into two editable documents: a shared Company Knowledge Document and […]
Beyond RevPAR: Judi Blakeburn (CCO) at Another Place & Watergate Bay on a Guest-Centric Revenue Revolution
We recently had the pleasure of chatting with Judi Blakeburn, Chief Commercial Officer at Another Place and Watergate Bay, who shared the benefits and transformative effects of a guest-centric philosophy that extends far beyond traditional RevPAR metrics. Read on to discover Blakeburn’s journey in fostering a ‘This is our guest. Everything we do must connect […]
How to Protect Your Rate Integrity: Making Your Direct Channel the Preferred Choice
In today’s hyper-competitive hotel distribution landscape, ensuring rate integrity across all channels is critical. In the April edition of the World Parity Report by 123Compare.me industry room rate behaviour reveals higher prices and increasingly complex distribution channels can trigger aggressive responses from online travel agencies (OTAs), especially those outside the major distribution groups. This rate behaviour undermines […]