Occupancy vs ADR, the never Ending Discussion in Revenue Management

June 4, 2024 0 Comments

Since the early days revenue management has been applied in hotels, there has been an intriguing ongoing discussion. What drives more value to the business, ADR, average daily rate, or occupancy? I have been in hotel revenue management consulting since 2006, and it is a question that keeps coming back. ‘How can I make more […]

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Elevating the voice channel: How Thompson Seattle leverages RezForce to improve call conversion

June 4, 2024 0 Comments

Customer stories Elevating the voice channel: How Thompson Seattle leverages RezForce to improve call conversion HOTEL TYPE: Group SOLUTIONS USED: RezForce Lux REGION: North America Goal Increase call conversion. Strategy Leverage trained agents, passionate about the property. […] The post Elevating the voice channel: How Thompson Seattle leverages RezForce to improve call conversion appeared first […]

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